Overview
A community-centered brand offering diverse films and unique experiences, with 26 distinct cinemas that foster connection and inclusive for audiences of all ages and backgrounds. This case study was born out of my own frustration with the exasperating process of purchasing tickets at cinemas, inspiring me to find a way to make the experience smoother and more enjoyable for everyone.
The Problem
Cinema attendance has been declining, exacerbated by the COVID-19 pandemic and the rise of streaming platforms. The mobile app faces usability issues, including confusing navigation, an outdated design, and poor visual hierarchy. These issues make it difficult for users, particularly newcomers, to easily access key features like booking tickets and viewing film schedules.
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The Solution
I’ve decided to focus on simplifying the flow and minimizing friction so that you can book your cinema tickets faster and with more ease. By offering a personalized, seamless experience, I want to make sure you can make clear choices and enjoy a smooth, consistent booking process from start to finish
The Goals
I redesigned the the Picture House mobile app to make it modern and user-friendly, aiming to attract new members. I focused on creating a quick and seamless booking process, ensuring a smooth experience for both new and current students.
UX Research
After analysing the analytics and user experience of the Picturehouse Cinema mobile app, I identified several key areas for improvement. The app’s navigation was confusing, and the content hierarchy needed refinement to make essential features like memberships, events, and ticket bookings more accessible.
I created wireframes to test the app’s direction, clarify content, and establish a solid structure. This allowed for early feedback and ensured key features were integrated effectively. I redesigned the user flow, simplified content, and improved navigation to create a more intuitive experience, aligning with Picturehouse Cinema’s community-focused goals.
<span data-metadata=""><span data-buffer="">Wireframing & Prototyping
Design Decision
Clear and Prominent Login Area
Offer social media login options for ease (Google, Facebook, Apple ID), alongside the traditional email-based login.
Optimising the user experience
By consolidating key information into a single, easy-to-navigate page, I eliminate endless scrolling and provide a quick, intuitive interface for fast access to what matters most.
Visual Design
How to become a member screen
Learning & outcomes
Designing PictureHouse was a rewarding and stimulating experience that honed my UX/UI skills. The challenge of attracting new members while retaining existing ones was particularly engaging, requiring a balance of user-centered design and strategic thinking. A key highlight was enhancing the mobile app’s interaction, which was previously inefficient. By addressing user pain points and integrating intuitive, engaging design elements, I created a seamless experience that exceeded expectations. This project deepened my understanding of how thoughtful design drives user engagement and retention, reinforcing the importance of continuous iteration based on feedback.